Customer Follow-Up Automation

Follow-up that doesn't stop at the reminder.

Anyone can schedule an email for day 30. Invoice Butler writes follow-up that knows the account, the relationship, and the history — then handles whatever comes back, across email, phone, and text, until the invoice clears.

A timeline of supplier portal upload events
The problem

Your customers can smell a dunning sequence.

Template reminders read like what they are: Step 2 of 5 from a system that doesn't know the customer signed a renewal last week or disputed this exact line item last quarter. AP teams filter them. Champions ignore them. And tone-deaf automation aimed at your best logos creates the exact relationship damage finance was trying to avoid — which is why CSMs quietly ask you to turn it off.

The deeper flaw is structural: reminder software is fire-and-forget. It optimizes the send and abandons the response. But the send was never the bottleneck. A reminder that gets a reply which nobody actions is indistinguishable, in cash terms, from no reminder at all.

Meanwhile, the reason the invoice is unpaid is usually operational — wrong contact, missing PO, portal requirement, pending W-9 — and no cadence of identical emails, however well-timed, fixes an operational blocker. It just documents that you noticed.

The Invoice Butler way

Outreach with context. Persistence with judgment.

Invoice Butler writes each follow-up from the account's full picture: invoice age and amount, previous conversations, promises made, the relationship's temperature. It sounds like your team because you set the voice once and it holds. When a reply arrives, the work continues — questions answered, blockers removed, commitments logged. When email goes quiet, it changes channel: text, then a phone call to AP. The cadence is a means; the paid invoice is the job.

Your tone, every message · Email, phone & text · 50% faster time-to-pay in 60 days
Capabilities

What the Butler handles

Context-aware messaging

Every email written for the account: history, amount, aging, prior threads. No customer ever receives "Reminder 3 of 5."

Your voice, enforced

Set tone once — friendly, formal, firm-after-60-days — and every message sounds like your team wrote it. Because functionally, it did.

Multi-channel persistence

Email first, text when appropriate, a real phone call to AP when inboxes go dark. Politely relentless.

Smart timing

Follow-ups timed to payment cycles, promise dates, and reply behavior — not a fixed Tuesday blast.

Replies worked, not parked

The follow-up's real product is the response — and the butler handles it: documents resent, questions resolved, promises logged.

Failed payments retried

Bounced ACH or expired card? Caught and re-run automatically — revenue leakage you didn't know you had.

How it works

Live in under a week

1

Sync open invoices

QuickBooks, NetSuite, Rillet, Sequence, Campfire, or Stripe. The butler starts with your existing aged AR, not just new invoices.

2

Define voice and guardrails

Tone, escalation pace, accounts needing approval, channels allowed. Ten minutes, once.

3

Follow-up runs continuously

Contextual outreach adapts per account and keeps adapting as replies, promises, and payments come in.

4

Blockers get removed

When the obstacle isn't forgetfulness — a portal, a W-9, a wrong contact — the butler fixes that instead of sending email #6.

Product

Same invoice, different customer, different message.

This is what "personalized outreach" means when it's real.

Auto-dunning from billing and CPQ tools doesn't keep in context of the relationship when reaching out. Invoice Butler's AI does.
Brody Ehrlich, Head of Finance, Skyflow

Skyflow cut collection time by more than half and recovered $1.9M — without hiring an AR team.

$1.9M recovered at Skyflow · Collection time cut >50% · Zero AR hires
FAQ

Common questions

Isn't this just what Upflow and Chaser do?

No. They schedule and send reminder sequences; their job ends at delivery. Invoice Butler's job ends at payment — it handles the replies, removes operational blockers like portals and W-9 requests, tracks promises, and escalates by phone.

Will this annoy our customers?

Less than your current process. Messages are contextual, correctly targeted, and stop the moment a promise or payment lands. The fastest way to annoy a customer is five identical templates to the wrong inbox.

Can our CSMs or AEs review messages for key accounts?

Yes — flag any account for approval before sending. Most teams start with approvals on their top 20 logos and relax within a month.

What channels does the butler use?

Email by default, plus text and live phone calls based on rules you set. Phone outreach to AP teams is done by real operators.

Does it follow up on invoices that are already old?

Yes — existing 60/90/120+ day invoices are usually where the first recoveries come from. Beewise collected $1M in 30 days starting from a backlog.

How fast can we go live?

Under a week, including tone setup and your first outbound. Implementation is handled for you.

Retire the reminder template.

See follow-up that actually finishes the job — in a 30-minute demo.

Book a demo