That’s not a punchline. That was reality at Paramark—a revenue intelligence startup led by Dropbox and PayPal alum Pranav Piyush.
Like many high-growth startups, they were closing big deals but struggling to collect cash. Invoices were tracked in spreadsheets. A remote admin and the CEO shared AR duties.
How Paramark 2X’d Collections and Cut 90+ Day AR to Nearly Zero…Without Hiring a Finance Team
$800K
Collected in 90 days
124%
Acceleration in cash collected
90+ day
Nearly eliminated 90+ day overdue AR
0 hires
No finance hires needed
“We were sending $100K invoices… and messily tracking in Google Docs.”
“We were jerry-rigging a process between me and my remote admin. It wasn’t sustainable.”
The Problem
Paramark faced a multifaceted challenge in their accounts receivable process that included:
- 20+ invoices per month
- Non-standard contract structures
- Inconsistent follow-ups
- Invoicing delays
- Thousands in overdue payments left on the table
“Collections always fell to the bottom of the list. It’s one of 20 admin things founders juggle—and the one that always slips.”
The Switch: Why Invoice Butler Made Sense After Failing to DIY AR
Paramark had tried it all: QuickBooks invoicing, Stripe, Maple, even DIY Zapier flows. Nothing worked end-to-end.
“The first demo you did? It was literally our spreadsheet—but 10x better. And you thought through all the edge cases.”
What sealed it was the blend of automation plus human execution.
“Every tool was missing something. Invoice Butler just worked—end-to-end, capturing all the edge cases.”
The Results
In the first 90 days, Paramark saw enormous impact:
$799,928
Collected (up from $356,500)
124%
Acceleration in collections
Near-zero
Invoices over 90 days
0 time
Spent by founders chasing invoices
“Collections used to be a time suck. Now I get a weekly update and that’s it.”
And support?
“If there’s ever a question, I reach out and get a real human. That’s rare—and valuable.”
Advice for Founders
“If you’re issuing more than 10 invoices a month… you shouldn’t be doing follow-ups. And if it’s 10 this month, it’ll be 15 next month. That’s how growth works.”
“It’s like payroll. You don’t do it yourself—you get software plus a human who handles it.”
“Founders talk about burn rate all day… but forget about cash collection. That’s a huge miss.”
Final Take
“I’m a huge fan of software + service models. Invoice Butler is what I wanted and couldn’t find anywhere else.”
“If you’ve got heartache about money you’ve earned but haven’t collected—go get Invoice Butler. It’ll pay for itself quickly.”